SWOT
Weaknesses, Threats, Strengths and Opportunities ... Nursing.
So the elements of the SWOT analysis would be:
- weaknesses, which are also their own capacities, resources and positions achieved that limit the scope of opportunities, so we should try to avoid or alleviate them. P eg lack of a proper conceptual framework for nursing and biomedical differential, often non habit to record the care they do, there is a ceiling on management, research and career. " Institutions that represent us little "connected" to the reality of our collective. Invisibility and little appreciation of the nurses, both for society and for the health system. We formed a little group assertive when spaces and defend our rights. "Forgetting that we are a professional care giver" biomedicalizamos us quite easily. Discipline with "recent" historical perspective, implementation at the university.
- threats, in which are included all forces from the environment or context that may have difficulty WE ARE s . P eg. Existence widely implemented in the health system of a dominant medical model, health model very pyramidal real lack of "multidisciplinary teams of health." Possibility of non-development of nursing specialties. No possibility of development of nurse prescribing. Possibility of the existence and influence of corporatist lobbies in other professions who are defending their interests against ours. Attempt to monopolize the concept of "care" from other disciplines.
- Strengths, here would be to place the capacity, resources and proprietary positions achieved in specific areas that help make opportunities or overcome threats: P eg. proximity to users by the nursing profession image of human, usually centered nursing care in the patient, costs borne by society. Versatility, adaptability. Comprehensive and holistic vision. We are 240,000 middle-level qualified professionals. We are experts in addressing the care needs of dependents. We usually work with families as well as with patients. We use a language closer to citizens.
- Opportunities are forces from the environment, market competition or sometimes assume that the company must take to improve their position. An example would be the development of the new European higher education. The new degree of accessibility degree to the doctorate in nursing. The new employee's basic statute which places us at the level A: possibility of eliminating legal ceilings management, research and teaching. Possibility of development and leadership of care arising from the Dependency Act.
Here is a practical example of how a SWOT analysis for Ardo, a company dedicated to making wines with Designation of Origin (DO) Navarra.
WEAKNESSES
- The name of Ardo generates rejection: industrial manufacturing connotations
- Sales scarce in the areas of greatest importance, and almost no other .
- small distribution network, disorganized and neglected areas of high consumption.
- Excessively overturned in a segment, leaving little room and tends to decline.
- Very little presence in the supply channel.
THREATS
- There are 3 bodegas that dominate the wine market of Navarra, which are stronger.
- Bad image of wine for bias in anti-alcohol campaigns, etc., And changing consumer habits.
- The popular wine consumption has declined and they account for 76% of sales to burn.
- Young people still consume some wine.
- Rise in price of wine in general, superior alternative to other beverages.
STRENGTHS
- The Pink Ardo, is considered by professionals in the distribution like a fine wine.
- Labor effective delegation of Madrid and Valencia distributors. The distribution is satisfied with its relationship with ARDO, and assesses its management.
- In general, the presentation of wines Ardo is considered correct and in some cases attractive.
OPPORTUNITIES
- Navarra rosé are considered the best in Spain, after the Riojas.
- Navarra wines have increased their sales by 2.1%.
- Rise of BD in "tapas" and restaurants.
- Prices DO Navarra wines are very competitive. Conclusions
is easy to use a tool such as SWOT. Keep in mind that the conclusions drawn from it are used to help set goals and develop strategies that, first, capitalize on opportunities and strengths, and secondly, to counteract the threats and weaknesses.
The SWOT is the key to understanding this and we must keep in mind that you can not face the future with confidence if it does not take into account the time in which we live. The SWOT is know thyself. So if a group or collective action you have any marketing (and is to develop a new product, change its policies, to campaign communication, etc.), at least with this analysis will know in which direction or how to prioritize.
And just knowing where to go is necessary for all organizations, even more so for those with limited resources due to its structure.
Knowing what is the position of a group before their competitors, how far or what their main problem when it comes to develop within their potential (e.. The bad image of the profession), will do everything possible to alleviate these weaknesses in order to seize opportunities, ensuring that resources will not lose, and most valuable of them is lost time.
Before seeking the best advertising campaign, logo, or the latest cutting edge technology, will know who we are and what we want to achieve and whether it is necessary to take certain measures or not. PROPOSAL
I invite you to do between tod @ s brainstorming and anonymously and spontaneously as possible go including at least one of the four sections we're going to open in the blog our perception of the weaknesses, threats, strengths or opportunities that we the "Nurses Murcia Region." They accommodate all types of opinions and ideas, political and religious beliefs however strange they may seem. It is a creative technique that is based on not block our first impressions. Persons involved from another autonomous region or country please put in parentheses next to what geographical area covered by their contributions. When we have enough number of shares will be reflected in a visible place of the blog.
Thanks for your patience and in advance for your cooperation.
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